80% of the business problems faced by most front line managers can be solved by using simple business analytics. — Harvard Business Review, Nov 2015
The challenge marketers face is deep-dive, data-crunching — managing and mining data. They’re challenged by the volume and complexity of data. Many aren’t sure of the data they have. They don’t believe they have the data they need; and what they have, they question the quality.
Far too much handcrafted work — what data scientists call ‘data wrangling’, ‘data munging’ and ‘data janitor work’ — is required. Data scientists spend from 50% to 80% of their time mired in this mundane labor of preparing unruly data. — New York Times, Aug 2014
Ad hoc analysis frequently involves ‘invasive’ data management, deep-dive data mining and exhaustive exploration to answer specific, complex, business questions. In-house reporting tools, great for simple analytics, can’t generate deep-dive analytics. And business analysts aren’t trained to manage complex data or disparate data sources. So marketers fail to get the insights they need, and lose confidence in both reporting and data.
A problem marketers run into is they don’t have the skillset to understand and manage data, along with tools to analyze and gather data… — Forbes, Oct 2015
Our goal is to solve your complex analytic challenges — the 20%.
Ad Hoc Analysis — IDP
At IDP, we believe effective use of customer data is a competitive weapon. We know that the foundation to successful analytics is accurate, reliable data. We also understand that your data is challenging, and that you have limited resources.
IDP empowers marketers to control their data, their analytics and their marketing technology. We remove the requirement that business analysts manage large data volumes or complex data structures. We bridge the gap between data management and analytics. So analysts focus on making recommendations from the statistics and not on data. We manage those large data volumes with complex structures; we integrate disparate data sources and build rock-solid analytical data sets.
Our customer & product analytics are always designed to your specific marketing requirements. Working closely with marketers, we dissect customer data. We identify, develop and validate data interactions & relationships. And of course, we always collaborate with marketing to generate the right methodologies that scale, and produce consistent, actionable results.